Which term is NOT typically negotiated in a stadium naming rights deal?

• A. An agreement where a sponsor pays to name the stadium.
• B. A separate jersey sponsorship agreement.
• C. A lease for the stadium's facilities.
• D. A licensing agreement for team logos.

Answer: (D)

Naming rights deals center on branding the venue and related activation opportunities, not on licensing team logos. The stadium-naming component is about having a sponsor’s name displayed on the venue and gaining related exposure, signage, and engagement rights tied to the stadium itself. A separate jersey sponsorship could exist as another marketing deal that places a sponsor on the team’s jerseys, which is distinct from the stadium name. A lease for the stadium’s facilities covers use terms and occupancy with the venue owner, and while it can be part of broader arrangements, it’s still separate in function from naming. Licensing agreements for team logos, however, govern how and where the team’s logos can be used on merchandise and promotional materials, and those rights are typically negotiated under a separate licensing contract, not as part of the stadium naming rights deal.