Which statement about revenue sources for major sporting events is accurate?

• A. Broadcasting rights are a key revenue source
• B. Ticket sales are never a revenue source
• C. Merchandise sales do not contribute
• D. Government funds are always a major source

Answer: (A)

Broadcasting rights are typically the primary revenue stream for major sporting events because networks pay substantial sums to secure exclusive, global access to live competition. This media value often funds a large portion of the event’s budget and drives how the event is produced and distributed, sometimes more than any other single source. While ticket sales can be significant for events with strong on-site attendance and merchandise, they generally do not reach the scale of broadcasting deals. Merchandise and sponsorships contribute as well, but usually at a level below media rights. Government funds may play a role in hosting or infrastructure, but they are not guaranteed or universally major across all events. So the statement that broadcasting rights are a key revenue source best captures how these major events typically monetize their reach.