Which statement about media rights and sponsorship value is true?

• A. Media rights have no effect on sponsorship value.
• B. Media rights influence sponsorship value by increasing exposure and potential sponsorship activation.
• C. Media rights only affect the league's internal budgeting.
• D. Media rights determine the color of team uniforms.

Answer: (B)

Media rights drive sponsorship value through exposure and activation opportunities. When a property secures media rights, it guarantees that games and related content reach wide audiences across TV, streaming, and digital platforms. That broad reach makes the property more attractive to sponsors because it increases brand visibility and the potential impressions fans will see. More exposure opens up numerous activation possibilities—on-air sponsor logos, commercials during broadcasts, sponsored segments, digital content, and fan-engagement campaigns—that sponsors can leverage to connect with their target audiences and drive measurable ROI.

So the statement is true because media rights directly boost how often fans encounter the sponsor’s brand and the ways sponsors can engage with viewers. The other options miss this link: media rights do influence sponsorship value, they affect more than internal budgeting, and they have nothing to do with uniform colors.