Which practice is not a typical focus of sustainability in sports events?

• A. Reducing environmental footprint
• B. Increasing energy waste
• C. Meeting stakeholder expectations
• D. Enhancing brand perception

Answer: (B)

Sustainability in sports events focuses on reducing environmental footprint, meeting stakeholder expectations, and enhancing brand perception. Reducing environmental footprint is a direct action—cutting energy use, waste, water use, and emissions. Meeting stakeholder expectations matters because fans, sponsors, local communities, and authorities want events that act responsibly and transparently. Enhancing brand perception is often a byproduct and strategic benefit of strong sustainability efforts, helping attract sponsorship and support. Increasing energy waste, on the other hand, goes against these aims by raising resource use and emissions and undermining trust and cost efficiency. So the practice that isn’t typical is increasing energy waste.