Which option illustrates a narrow market segment?

Unlock all questions

This demo includes only 20 questions. Upgrade to access hundreds of questions, flashcards, exam simulations, and disable ads.

Full question bankExam simulationsFlashcards
From $24.99Unlock all

Prepare for the Sports and Entertainment Management Exam. Study with multiple-choice questions and detailed explanations. Enhance your readiness for this competitive field!

Multiple Choice

Which option illustrates a narrow market segment?

Explanation:
A narrow market segment targets a small, well-defined group with specific characteristics. Describing a group as females aged 18-24 fits this: it narrows the audience by both gender and a precise age range, making it easier to tailor products and messaging to that group’s needs. In contrast, the entire population of a country is a mass market with huge diversity, and all women worldwide remains very broad with many subgroups, making them not narrow segments. None of the above would only be correct if there wasn’t a clearly defined narrow segment, which there is in the first option. So, focusing on females aged 18-24 best illustrates a narrow market segment.

A narrow market segment targets a small, well-defined group with specific characteristics. Describing a group as females aged 18-24 fits this: it narrows the audience by both gender and a precise age range, making it easier to tailor products and messaging to that group’s needs.

In contrast, the entire population of a country is a mass market with huge diversity, and all women worldwide remains very broad with many subgroups, making them not narrow segments. None of the above would only be correct if there wasn’t a clearly defined narrow segment, which there is in the first option.

So, focusing on females aged 18-24 best illustrates a narrow market segment.

More Multiple Choice Questions
Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy