Which of the following statements is not true?

• A. Television is considered a mature distribution medium
• B. Technology enables marketers to receive instant customer feedback
• C. The first televised sports spectacular was a baseball game
• D. All of the Above are true

Answer: (C)

Television has matured as a distribution medium, with established reach and infrastructure for delivering content to broad audiences. At the same time, technology gives marketers instant feedback through real-time analytics, social interactions, and other metrics, allowing quick adjustments to campaigns. The claim that the first televised sports spectacle was a baseball game isn’t accurate because early televised sports broadcasts were dominated by boxing and other events as TV was just developing; baseball broadcasts came later. Since not every statement is true, the option claiming all of the above is not correct.