Which of the following statements is true about international business?

• A. All of the above are true
• B. A website is not a necessity for an international business
• C. Providing information in a native language increases sales
• D. French is the international language of business

Answer: (C)

Focusing on language and localization shows why providing information in a native language can boost sales in international markets. When customers encounter product details, terms, and support in their own language, they understand everything more clearly, feel the brand is tailored to their market, and trust increases. That reduces confusion and abandonment, improves the purchasing experience, and can even lift conversion rates and customer satisfaction. It also helps with local search visibility and aligns with regional expectations, making sales more likely overall.

The other statements don’t fit because a modern international business generally benefits from an online presence, including a website in local languages, rather than having no website at all. And while French is important in some regions, it isn’t the universal language of business; English serves as the most common lingua franca, but no single language is universally used across all international markets.