Which of the following is NOT one of the four typical revenue streams for a professional sports franchise?

• A. Ticket sales
• B. Media rights
• C. Sponsorship/advertising
• D. Stadium naming rights

Answer: (D)

The main idea here is how revenue is grouped for a pro sports franchise. The big revenue categories people typically focus on are money from fans buying tickets, money from media rights (broadcasting and streaming deals), and money from sponsorships and advertising. Stadium naming rights are not treated as a separate category in most standard frameworks. Instead, they’re considered a form of sponsorship—the sponsor pays for branding and recognition tied to the venue. Since naming rights are a sponsorship arrangement, they belong under sponsorship/advertising rather than as one of four distinct revenue streams. That’s why stadium naming rights isn’t counted as its own separate revenue stream in the typical four.