Which of the following is not an example of a product extension?

• A. Packaging
• B. Warranty
• C. Instructional CD
• D. Testimonial from a Satisfied Customer

Answer: (A)

Product extension involves adding features, services, or materials that expand the product’s value beyond its basic function. Packaging, while important for presentation and protection, doesn’t change what the product does or provide additional value after purchase. It’s about how the product is presented for sale rather than extending the product experience itself. In contrast, a warranty adds post-purchase protection, an instructional CD provides extra usage guidance, and a testimonial from a satisfied customer adds credibility and can influence buying decisions—each of these extends the product offering. Therefore, packaging is not an example of a product extension.