Which of the following is not a source of revenue for the Olympics?

• A. Ticketing
• B. Merchandise
• C. U.S. Government funds
• D. Broadcasting

Answer: (C)

Understanding where Olympic revenue comes from helps distinguish funds that flow into the movement from money that governments provide to support hosting costs. The Olympics monetize mainly through broadcasting rights, ticket sales, and licensing/merchandising. Broadcasting rights are the biggest revenue driver, as networks around the world pay to show the Games. Ticketing brings in income from spectators attending events. Merchandise and licensing turn official logos and products into revenue for the Olympic bodies.

U.S. Government funds, while governments may contribute to hosting a Games or support athlete programs, are not counted as revenue for the Olympic movement itself. That money is public support or subsidies tied to costs, not revenue generated by the Olympics’ own activities.

So, the not-a-revenue source is U.S. Government funds.