Which of the following is a consequence of globalization in sports management?

• A. Decreases cross-border sponsorship opportunities
• B. Reduces regulatory complexity
• C. Increases competition
• D. Localizes sponsorships

Answer: (C)

Globalization in sports management expands markets, media reach, and talent mobility, which increases competition. With fans, sponsors, and players operating across borders, teams must compete not only with local rivals but with international clubs and leagues that can draw larger audiences and more revenue. This leads to heightened performance expectations, more investment in facilities and branding, and a continuous push to innovate to stay ahead globally.

Cross-border sponsorship opportunities rise as brands seek global visibility, so suggesting they decrease doesn’t fit. Regulatory complexity also tends to grow when activities cross multiple jurisdictions, not reduce. And sponsorships are driven by worldwide reach in a globalized environment, rather than staying strictly local.