Which activity would be expected to generate sponsorship/advertising revenue?

• A. Securing corporate sponsorship deals for event branding
• B. Ticket resale operations
• C. Cleaning and maintenance services
• D. Scheduling referees

Answer: (C)

Sponsorship and advertising revenue comes from securing corporate sponsorship deals that provide brands with visibility during the event. When a company signs on, they pay for branding rights, naming opportunities, on-site activations, digital ads, and other promotional placements. This creates revenue specifically from brand partners seeking exposure, rather than from ticket sales or operational services. The other activities are important to run the event but don’t generate sponsorship money: ticket resale is about selling existing tickets, while cleaning/maintenance and scheduling referees are operational tasks that incur costs or rely on separate service agreements rather than sponsorship agreements.