Which activity is NOT part of the head of sports marketing role?

• A. Oversees brand strategy, campaign planning, sponsor relations, fan engagement, digital marketing, and measurement
• B. Leads community outreach programs
• C. Develops and executes stadium maintenance schedules
• D. Manages arena operations and ticketing logistics

Answer: (D)

This item tests the distinction between marketing leadership duties and operational/venue management tasks. A head of sports marketing focuses on building the brand and guiding its image, planning campaigns, managing sponsor relationships, engaging fans, driving digital marketing efforts, and measuring impact across activities. Community outreach can also fit under marketing or a related partnerships function because it supports growing the fan base and community support. In contrast, tasks that deal with the venue itself—its day-to-day operations, maintenance, and how tickets are sold and processed—are operational responsibilities tied to facilities or event management, not marketing leadership. The option describing arena operations and ticketing logistics is the clearest example of a non-marketing duty, since it centers on running the venue and managing ticketing rather than promoting the brand or engaging fans.