Researching the demographics of a fan base for a particular sport would be most closely associated with which core standard of marketing?

• A. Channel Management
• B. Pricing
• C. Marketing-Information Management
• D. Financing

Answer: (C)

Marketing-Information Management is about gathering and using information about customers and markets to guide marketing decisions. Researching the demographics of a sport’s fan base fits this because you’re collecting data on who the fans are (age, gender, location, income, etc.), analyzing it, and using that insight to segment audiences, tailor promotions, and plan strategies. In sports marketing, such information informs choices about who to target, what messages to use, and where to focus efforts. The other areas focus on different tasks: distribution channels (how the product gets to fans), pricing (setting prices), and financing (managing funds). So the task is best described by Marketing-Information Management.