Market share measures the company's expected capture of sales relative to competition. Which option matches this definition?

• A. The Total Number of People in a Particular Age Group
• B. A Group of Consumers Within a Larger Market Who Share One or More Characteristics
• C. The Percentage of Total Sales of a Product or Service That a Company Expects to Capture in Relation to the Competition
• D. Refers to Customers in a Particular Part of the Country

Answer: (C)

Market share is the portion of the total market’s sales that a company holds relative to its competitors. It’s typically expressed as a percentage of all sales in the market attributed to that company, showing how large a slice of the pie the company controls compared with others.

The option describing the percentage of total sales of a product or service that a company expects to capture in relation to the competition matches this idea exactly. It focuses on the share of overall market sales and uses competition as the benchmark, which is what market share measures.

The other options describe different concepts: size of the market by age demographics, a specific consumer segment within the market, or customers in a geographic area. None of these convey the notion of a company’s relative sales portion of the whole market.