In athlete contract discussions, image rights refer to:

• A. The right to use a player's name, likeness, and image in marketing.
• B. The right to broadcast a player's games.
• C. The right to alter a player's contract without consent.
• D. The right to license the team's logo for merchandise.

Answer: (A)

Image rights involve how a player’s name, likeness, and image can be used for marketing and promotional activities. This covers endorsements, advertisements, appearances, social media campaigns, and other branding efforts where the athlete’s identity adds value. Teams, sponsors, and leagues negotiate these rights to authorize and monetize the player's image, often with terms on who can use it, for how long, and in which markets. This is separate from broadcast rights, which govern game telecasts, and from licensing a team’s logo, which relates to branding other than the player's personal identity. So the core idea is that image rights determine how a player’s own identity can be used in marketing and promotional contexts.