If an event promoter schedules a major concert at a location consumers regard as dangerous, the most likely outcome is which of the following?

• A. Reduced Sales
• B. Lower Ticket Prices
• C. Greater Profit
• D. Limited Publicity

Answer: (A)

Perceived safety of the venue drives whether people decide to attend. If a major concert is scheduled at a location that consumers view as dangerous, many potential attendees will opt out to avoid risk, reducing demand and leading to lower ticket sales. Price cuts typically can’t fully offset such risk perception, and the promoter may face higher security and insurance costs that cut into profits. Additionally, dangerous venues tend to attract negative publicity, not limited attention, which can further dampen interest. So the most likely outcome is a drop in ticket sales.