If a sporting goods store sets marketing objectives, what is the expected outcome on sales?

• A. Decrease in taxes
• B. Increase in sales
• C. Decrease in revenue
• D. Increase in prices

Answer: (B)

Setting marketing objectives gives the store a clear target and a plan for how to attract customers, communicate value, and turn interest into purchases. When a sporting goods store defines objectives—such as boosting store visits, increasing online conversions, or raising average order value—that direction guides decisions about promotions, product selection, pricing, and channels. All those coordinated actions are aimed at generating more sales, so the expected outcome is an increase in sales.

Other options don’t fit because tax changes or lowering revenue aren’t goals of marketing planning, and while pricing can be part of tactics, the primary aim of setting objectives is to drive more purchases, not simply raise prices.