Grouping markets by geographic location is an example of which segmentation basis?

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Multiple Choice

Grouping markets by geographic location is an example of which segmentation basis?

Explanation:
Geographic segmentation uses where people live to divide the market. The idea is that location—such as region, country, city, climate, or urban versus rural settings—can influence needs, preferences, and how people respond to products, so marketing can be tailored accordingly. This differs from other bases: demographic looks at characteristics like age and income; psychographic considers lifestyle and values; behavioral focuses on usage patterns and loyalty. So grouping markets by geographic location is the approach that specifically uses location to segment the market.

Geographic segmentation uses where people live to divide the market. The idea is that location—such as region, country, city, climate, or urban versus rural settings—can influence needs, preferences, and how people respond to products, so marketing can be tailored accordingly. This differs from other bases: demographic looks at characteristics like age and income; psychographic considers lifestyle and values; behavioral focuses on usage patterns and loyalty. So grouping markets by geographic location is the approach that specifically uses location to segment the market.

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