Grouping colleges by geographic proximity for travel considerations is an example of which segmentation basis?

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Multiple Choice

Grouping colleges by geographic proximity for travel considerations is an example of which segmentation basis?

Explanation:
Grouping colleges by geographic proximity relies on location to organize the market. Geographic segmentation divides people by where they are located or where they travel from, so travel decisions are driven by distance and regional access. This differs from demographic (age, income, family size), psychographic (lifestyles, values), or behavioral (usage patterns, loyalty). So geographic segmentation is the best fit.

Grouping colleges by geographic proximity relies on location to organize the market. Geographic segmentation divides people by where they are located or where they travel from, so travel decisions are driven by distance and regional access. This differs from demographic (age, income, family size), psychographic (lifestyles, values), or behavioral (usage patterns, loyalty). So geographic segmentation is the best fit.

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