Gross impression can:

• A. Include company logos on sports apparel
• B. Take place on a television show
• C. All of the Above
• D. Involve the number of times a product is associated with an athlete

Answer: (C)

Gross impression is about the total number of times a brand is seen by people across all channels and touchpoints, not just unique individuals. This means every instance where a consumer encounters a brand adds to the count.

Seeing a company logo on sports apparel counts as a gross impression because fans notice the logo whenever it appears on the clothing. A television show provides another exposure since viewers are repeatedly shown the brand during the program. When a product is associated with an athlete, each occurrence or mention that links the athlete to the product adds to the total exposures, increasing the gross impression.

Because each of these scenarios contributes to how often people are exposed to the brand, all of the above examples are valid ways gross impressions can be generated.