An artificial turf company is taking up old field companies and recycling them. This is an example of what type of distribution?

• A. Reverse
• B. External
• C. Green
• D. Internal

Answer: (A)

Reverse distribution, also known as reverse logistics, is the movement of goods from the end user back to the origin for returns, recycling, refurbishing, or proper disposal. In this scenario, the turf company is taking back used artificial turf to recycle it, which reverses the usual flow from producer to consumer. That end-of-life recovery and material reclaiming is the hallmark of reverse distribution. External distribution would involve sending goods outward to customers, which isn’t about returns. Green distribution is not a standard term for the flow direction and focuses more on sustainability within the forward chain. Internal distribution refers to moving materials within a single company, not from customers back to the company.